For industry leading companies, every customer engagement is an opportunity to drive transformation. Each interaction creates space to unlock innovation, accelerate outcomes, and deliver lasting value.
We’re entering an era where intelligence is becoming an on-demand utility. Just as the cloud transformed access to computing power, AI is now embedded into the flow of work. Customers expect insight and action in real time. They want faster results, stronger security, and continuous innovation. Meeting those expectations requires more than people alone; it requires an ecosystem that can scale intelligence and deliver outcomes with speed and precision.
The journey to industry-leading transformation
AI transformation doesn’t happen in a single project. It’s a sustained journey that moves customers from pilots to full-scale adoption and long-term value. This is what we call always-on selling, where every engagement builds trust, adoption, and expansion.
We’ve seen the impact of this approach firsthand at Microsoft. By embedding Microsoft 365 Copilot into daily workflows, our own Customer Zero experience increased revenue per seller by 9.4% and boosted deal closures by 20%.
KPMG’s collaboration with Microsoft and Azure AI Foundry is a strong example of this type of transformation. Through a dedicated AI innovation hub, KPMG uses Azure OpenAI Service to enable clients across industries to accelerate time to value. Within the Azure AI Foundry environment, they can prototype, test, and deploy generative AI solutions at scale, from intelligent document review in audit and tax to predictive analytics in healthcare and financial services.
“Microsoft 365 Copilot isn’t just accelerating work, it’s changing how we think and enabling our 280,000 professionals to scale their expertise like never before.”
- Todd Lohr, Principal, Head of Ecosystems, KPMG
By combining Azure’s secure, enterprise-grade foundation with KPMG’s deep industry knowledge, the team has built a repeatable framework that moves organizations quickly from experimentation to measurable business outcomes. That’s what defines a Frontier Firm.
Industry leading companies in action
Across the ecosystem, we’re seeing partners and customers apply this approach to scale intelligence across industries.
Each story demonstrates how AI adoption, when guided by the right partner strategy, becomes a source of long-term advantage.
The opportunity ahead
Frontier transformation isn’t theoretical; it’s happening now across industries, led by partners who combine innovation with execution. By staying always on, partners are not only enabling AI adoption but driving continuous growth and transformation at every stage of the customer journey.
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